Last September, Google announced they had purchased Photoshop and Lightoom plugin maker Nik Software. Not much seemed to happen after that announcement and not much seemed to change.
Then, on March 14 of this year, Google announced they were no longer selling or supporting Nik’s Snapseed product for the desktop. They continue to support the smartphone/tablet apps, just not the desktop versions.
Personally, I thought they were going to roll Snapseed into Google+ or Picasa or both as a web based simple editing tool, and who knows, they still might.
Then, earlier today, Google announced ‘Nik Collection by Google’. Now I’ve had the full suite for a while but it was quite expensive, topping out at about $500 for the six products, Color Efex Pro 4, HDR Efex Pro 2, Silver Efex Pro 2, Vivesa 2, Sharpener Pro 3 and Dfine 2. (Don’t ask why Viveza and Dfine aren’t ‘Pro’ – I’ve no idea). They’ve also had their logo crew work up some new graphics to represent each of the tools.
But what Google has done is use their financial resources to offer the suite as a bundle for just $149. That’s $350 less than what it cost yesterday! If you bought in the last 30-days you can get a refund but if you bought five or more weeks ago you’re probably pissed off right now. (Since I bought years ago the cost has long since washed through my books but it still stings a little.)
Even better for most is if you only have one or two of the products (or three, four, or five) you can now download the bundle and get the tools you were missing. This is simply fabulous in my opinion! If you’re a registered user you will already have received an e-mail from Nik with a link to download the suite.
If you want to check out the buzz you can do so here!
Nik Collection by Google also comes with a 15-day free trial period – you can try before you buy. That’s always a good option.